Luneng Wenchang Pebble Beach Love Themed Resort -- Hainan, China, PRC

MCM designed a comprehensive ecological resort on a beautiful seaside bluff near Haikou. This 1,000 mu site is aimed at creating romantic experiences and lifelong memories for guests. The site is planned around the different stages of one’s love life – Encounter, Passionate Love, Absolute Love, making the Vow of love, and Eternal Love. MCM planned an ecological shorefront park as the core of the natural attraction. It includes the park, entertainment activities, commercial facilities, and two resorts. The resort properties were targeted at different demographics – from hi-end luxury units, an internationally branded mid-market resort hotel; and a children themed family resort. The overall plan creates a comprehensive romantic themed holiday resort with multiple functions, convenient circulation, various entertainment and activities, wedding programs all in a beautiful natural setting.