Beijing North Wine Rural Complex Project, Huailai, PRC

MCM was retained to plan a wine culture tourism destination as part of the national strategy to regionally integrate the Beijing, Tianjin and Hebei regions. The Zhangjiakou area, where the site is located, is slated to be developed as an ecological tourism and winery area, and host to the 2022 Winter Olympics. MCM planned the site under governmental guidance for agricultural landuse reform. The site has dilapidated an ancient existing village which MCM has redesigned as a state level creative and cultural demonstration area. MCM’s plan builds a new tourism and wine industrial chain that provides high value-added employment opportunities for local villagers.