Chengdu Tianfu Huadu Project, Chengdu, PRC

The three development strategies of this destination attraction are a cultural exhibition of peony oil, an interactive experiential exploration of creativity and a merger of the peony oil industry and the tourism industry. The project demonstrates how the peony industry can integrate planting, processing, sales and tourism into an experiential attraction to draw in tourists and exemplify a more captivating way of learning about peony oil. The revenue from the tourism can help support the peony oil industry, making the whole operation a virtuous cycle.