Luneng Chongzhou Country Paradise, Sichuan, PRC

MCM was retained by Luneng Corporation to create a rural development brand for the company. Luneng Chongzhou Country Paradise project Is a 25000 mu(planning area)project based upon the brand MCM created for Luneng. The project is closely related to Chongzhou City taking advantage of the development of the city and region. It combines regional characteristics with a high-end vacation programming concept. The planning goal was to create an international new concept of a rural lifestyle community (Country Paradise) and tourism destination that contains multiple activities and experiences including hot springs, folksy, Zen, membership farm, agriculture/CSA, urban and rural transition areas that becomes a Changle Shuxiang or’Sichuan style rural demonstration zone’.