Luneng Hechuan Resort, Chongqing, PRC

MCM was retained by Luneng Corporation to create a new brand category for rural development projects throughout the country. Called “Country Paradise” the Hechan Resort is the first Country Paradise resort being built by Luneng. The Hechuan Resort is a 93000 mu development which provides a variety of rural lifestyles, innovative agricultural development, and a southwest culture tourism experience. Built along the upper reaches of the Yangtze River as a world-class eco-development green development model, the resort adheres to the principle of multi-party resources participation, rational allocation of public resources, highest construction practices, and protection of rural cultural heritage.