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MCM Wins Major International Competition from COFCO – China’s Largest Food Company

MCM Group wins major design competition with COFCO, China’s largest food company. Called China Beijing Agro – Ecology Valley, the project is a new concept presenting the COFCO green lifestyle in a 1715 MU development. The project showcases COFCO’s lead food company factory tours and demonstration of agricultural fields. The design contract parallels one of China’s national priorities to be a world leader in sustainable developments. The China Beijing Agro-Ecology Valley project is one that will not only demonstrate organic agriculture, low-carbon, and environmentally-sensitive residential development, but also focus on strengthening COFCO’s brand and market share. MCM is pleased to work with COFCO in further exemplifying the “new agricultural life” in China.

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Developing a Coastline Tourist Destination in Northern China

To promote development of China’s landscape design industry, and provide an international platform for academic discussions and international communication among relevant professionals, the “2011 International Forum of College of Architecture and Landscape Architecture of Peking University on Designed Ecologies” was held at Peking University School of International Study’s Qiulin Hall October 15-16.


Mr. Lee Parmenter (above) from MCM Group, together with Alfredo Brillembourg – chair for Architecture and Urban Design at the Swiss Institute of Technology (Eidgenössische Technische Hochschule, ETH) Zürich , Switzerland; John Zacharias – Professor of Geography, Planning and Environment at Concordia University, Montreal, Canada;  Doug Voigt – Director of Urban Design & Planning in SOM’s Chicago office; and other international professionals and scholars were invited to this forum.


During the lively forum, Parmenter spoke about developing a coastal tourism destination in Northern China and used the Changxing Island Project in Dalian as an example. From the perspectives of cultural heritage and nature as well as ecologic conservation, he shared MCM Group’s unique design philosophies: economic viability; environmental sustainability; and creating meaningful experiences, all of which was received with much affirmation from the audience.

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Culture and Tourism Come Together in Tanmen Town

MCM Group is designing preliminary plans for the Paigang Peninsula and Brother Island projects on Hainan Island’s eastern shore. There is a strong interest in the Chinese real estate and development markets to embrace and explore Chinese history and culture, and MCM Group’s vision behind the projects is to utilize the mythology of the ancient Tanmen fishing culture to attract investors and tourists to the site as a celebration of China’s venerable fishing culture.

China, with one-fifth of the world’s population, accounts for one-third of the world’s reported fish production and two-thirds of the worlds reported aquaculture production.  MCM Group’s core design philosophy of this project is to demonstrate Tanmen Town’s dominant connection with the sea and the crucial relationship between land and sea.

“Tanmen fishermen are renowned for being able to stay out at sea for months at time, without the aid of modern seafaring equipment,” explains Lee Parmenter, MCM Group’s Lead Designer on the project. “They would provide fish when others could not and established an almost mythological reputation for their skills.” The project will commemorate the hard work and dedication of the fisherman by creating a world class fishing culture destination point for tourists and aquatic professionals alike.

The existing architecture of the village has a mix of Ming and Xing dynasty styles as well as French and Italian influences and sometimes these elements are mixed together in one building in different details like an eave or window casing or elaborately carved balustrades. The European influence is a product of what the fisherman have seen on their long sea voyages. In line with the developer’s goals to keep the area deeply rooted in the local culture, both the mainland development and the man-made island will incorporate both traditional Hainan architecture with more contemporary influences.

The Paigang Peninsula project site, which will comprise residential and commercial buildings as well as hotels and a museum, is situated in a highly desirable location between the river and the sea, and every building, plaza, road system and pedestrian walkway will be designed to always redirect the resident’s focus back to water.

The master planning of the site will utilize symbolic aquatic shapes, such as fish and nautilus silhouettes, as the basis for laying out the road and landscaping systems.  As well as relating the site back to the sea, these forms will also add a ceremonial dynamism to the project.  The organically organized roadway and landscaping arrangement will reinforce the idea that everything continuously leads to the ocean, yet still ties back to the land.

Brother Island, a man-made island, pays homage to the folklore surrounding  the Tanmen Brother’s footprints. The footprints are part of the rich history of mythology and worship that have grown for centuries around the mystery key to Tanmen fishermens’ great success.

The island will feature a five-star hotel; a “Brothers” temple, cultural plaza and open-air  theatre;  80 – 100 ocean-front residencies; and a prominent and elaborate ocean fishing museum.

Both the Paigang Peninsula and the Brothers Island projects will celebrate the culture of the ocean and commemorate man’s relationship to the sea.  Every part will be designed to reinforce this connection and to constantly redirect visitors’ thoughts and minds back to the water.

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Creating a European Wine Region in Shandong

MCM Group has won a contract to complete the architectural design of multiple privately-owned wineries, each with its own distinctively styled chateau, as well as a 280-room luxury hotel in China’s Shandong Province, north of QingDao City. Known as the “Rushan Winery,” the project will create an old-world European wine region in Shandong.

“Private buyers or corporations will have the opportunity to own their own functioning winery,” explains MCM Group Lead Designer Lee Parmenter. “The hope is that owners will keep the properties for many years and develop reputations for their wines and the region itself.”

China’s burgeoning affluence has created a market for very high-end real estate as well as an appreciation for the sophisticated culture and lifestyle of the famous European wine regions of  France, Italy and Spain. The project will be broken up into different zones, each recreating a culture from a different theme based on Italian, Spanish, and French chateaus.

There will be six ultra-luxurious chateaus that will serve as residences and will range in size from 600 sqm to 2800 sqm. Each chateau will have its own vineyard with grape vines and winemaking facilities. The project property, located amongst gently rolling hills, also has a reservoir residents will be able to use for boating and other water activities.

The Rushan Winery project also features a 280-room luxury hotel inspired by the world-famous Chateau Lafite Rothschild in France’s Bordeaux region. Designed as condominium units, the hotel will have functioning winemaking facilities incorporated into a themed wine experience for tourists, bringing together old world tradition with modern Chinese lifestyle.