December 11, 2017, Beijing, China. MCM Group International (MCM Group) China successfully held their annual meeting, themed Elegance: New Dream, New Journey.

MCM Group Starts a New Journey in 2018 with the Successful Annual Meeting

Founder Michael Mitchell delivered the opening remarks, recapping MCM Group’s 2017 achievements and introducing the group’s 2018 strategy. Mitchell addressed the core focus for the company, emphasizing that the group’s operational process and system planning need to focus on economic feasibility and landing new projects.


In the spirit of, “Great design companies should not be satisfied”, MCM Group stays relevant and current by diversifying based upon its core design business. Stemming from the group’s core – urban and rural development, MCM Group will further expand our children’s Exploratorium business, while continually innovating in the interaction design experience space pursuing the group’s new strategy through the development of operational expertise and partnerships.


As China’s economy grows, so does the need for rural revitalization with the goal of enhancing the lifestyle of the 700 million rural population. The two strategies are the development of a “Characteristic Town” plus the development of a “Rural Complex”, to reach a new social development, in this next phase of China development.


The development of rural agricultural tourism enhances the interaction between urban and rural areas, and also leads to the development of agriculture and service industries within the rural areas. Therefore in 2018, MCM Group will actively support China’s rural policies by developing demonstration agriculture tourism projects.


MCM Cares, MCM’s company charity, practices the meaning of the Chinese expression, “A great enterprise has its spiritual belief”, by striving to make the world a better place. Since 2015, MCM Cares has visited charities and institutions for special needs children around Beijing, giving donations and volunteering time with children. Mitchell persistently encourages and believes the importance of helping and caring for the disadvantaged, with continued engagement in charitable activities. MCM Group will champion special needs groups also in its design practice by including facilities into farms or other business forms in the future “Beautiful Village” project, providing skills training and advocacy, contributing to a solution towards special needs employment in the future.

Raffle and Team-building Followed Mitchell’s Training Session


The annual teambuilding portion showcased the group’s talents and pumped up the group, in a fun and casual atmosphere.


form spacer

annual teambuilding portion showcased the group’s talents and pumped up the group


form spacer


In the singing category, Mr. Yang sang “Friends” with deep feeling and Ms. Ma, from the Architectural Department, sang “Encountering”. The delightful dances and wonderful songs reflected the brilliance of the MCM Group family.


Mitchell performed a pop dance routine, which was a feast for the group’s eyes. The foreign design director joined in, sparking the enthusiasm in the whole venue.


MCM Group’s WeChat post reflected one of the motivational activities, along with the leadership’s appreciation for their employees and excitement for the New Year:


Lastly, thanks to all the employees of MCM Group for their hard work and dedication in 2017. We wish you all the best in the New Year and continue to move forward. Provide customers with better and stellar project deliveries.


Never forget why you started, and your mission can be accomplished. The future MCM Group will be the new frontier. Happy New Year, 2018!”


The future MCM Group will be the new frontier.


form spacer

Capping the annual event, Kunming Yulong Bay International Constable Tourism Complex, one of MCM Group’s exemplary projects, projected on the stage reminding, “10 years of grinding a sword materialized ‘the world of paradise”



Kunming Yulong Bay International Constable Tourism Complex

Kunming Yulong Bay International Constable Tourism Complex


form spacer

Reminiscent and motivational, the speaker highlighted:


Ten years ago, MCM Group designed the master plan for the Kunming Yulong Bay project. Ten years, the town continually uses ingenuity to manifest quality and sincere service. Ten years later, the leisure town, within mountains and water, flourishes prosperously. MCM Group joined hands with Yunnan Yulong Bay Tourism Development Co., LTD for a cordial dedication.



Ten years, the town continually uses ingenuity to manifest quality and sincere service


form spacer

Geographic Position

Kunming Yulong Bay sits in the heartland of Anning Taiping New District, the green lung of Kunming, with 200,000 square meters of natural water and 53,000 square meters of original mountain forest, providing the season of spring all year round. The project created a large eco-urban area in Kunming, and blended into the ring of mountains and rivers of Dian Mountain, composing an image of “landscape in the city and city in the landscape”.


landscape in the city and city in the landscape


form spacer

Conceptual Plan

Positioned as an international health, leisure and resort complex, the project planned according to the mountain’s form and conditions, envisioning highlights such as the build of two golf courses, a health centric residential valley, an ecological theme park, a group of leisure hotel and resorts and educational facilities. The ring-belt development used a “spot to activate area” mode, corresponding city roads with functional areas, developing different strategies according to functional areas’ characteristics and connecting several functional areas with skywalks. This type of planning decreased the negative attributes of belt development, strengthening the connections between various functional areas. This eco-friendly approach blended the natural environment into the urban functional area, achieving the spatial effect of a integrated urban ecological landscape. Construction occupied less than 20% of the land, respecting the natural surroundings and hiding buildings into the landscape.


Construction occupied less than 20% of the land, respecting the natural surroundings and hiding buildings into the landscape


form spacer