Creating a European Wine Region in Shandong

Sep 20, 2011 | Press Room

MCM Group has won a contract to complete the architectural design of multiple privately-owned wineries, each with its own distinctively styled chateau, as well as a 280-room luxury hotel in China’s Shandong Province, north of QingDao City. Known as the “Rushan Winery,” the project will create an old-world European wine region in Shandong.

“Private buyers or corporations will have the opportunity to own their own functioning winery,” explains MCM Group Lead Designer Lee Parmenter. “The hope is that owners will keep the properties for many years and develop reputations for their wines and the region itself.”

China’s burgeoning affluence has created a market for very high-end real estate as well as an appreciation for the sophisticated culture and lifestyle of the famous European wine regions of  France, Italy and Spain. The project will be broken up into different zones, each recreating a culture from a different theme based on Italian, Spanish, and French chateaus.

There will be six ultra-luxurious chateaus that will serve as residences and will range in size from 600 sqm to 2800 sqm. Each chateau will have its own vineyard with grape vines and winemaking facilities. The project property, located amongst gently rolling hills, also has a reservoir residents will be able to use for boating and other water activities.

The Rushan Winery project also features a 280-room luxury hotel inspired by the world-famous Chateau Lafite Rothschild in France’s Bordeaux region. Designed as condominium units, the hotel will have functioning winemaking facilities incorporated into a themed wine experience for tourists, bringing together old world tradition with modern Chinese lifestyle.