Yili Group invited MCM to design a 530 ha football Featured Town in Tianjin. With world football club and international sports experience, MCM utilized Tianjin Yili Football Club and Sports Culture as the project’s core brand. By combining football with supporting industries like education, business and tourism, MCM created a high quality lifestyle community and tourism destination. The football featured town can build a great company brand, improve the energy of local community, promote area development, and create a name card for Tianjin.