MCM Group acted as senior consultant for the Atlantic Olympic Games, developing original plans and budgets for the competition. These summer games had 197 national participants, with 10,320 athletes in 271 events. The venues had over 5 million visitors, with an additional 3.5 billion television viewers. With an overall cost of $1.8 billion USD, these games utilized only $500 million USD of governmental funds while utilizing the successful components of the 1984 sponsorship model for the additional financing.