Vanke City Light Toy Museum, Beijing, PRC
MCM was retained by Vanke to design a children’s museum by converting a 1,400 sm Vanke sales office. This goal of this reuse project was to design a toy museum that strengthens Vanke’s brand position with young families. The design was meant to appeal to 70-80’s target market generation. MCM responsibilities included redesigning the building as well as designing each of the exhibits. With a large collection of donated tin-toy forming the base of the exhibits, the design intention was to arouse beautiful childhood memories of the target middle-age generation. The facility is planned to allow both parents and their children to equally enjoy the interactive exhibits.