Traditional children’s play space has been unable to meet the expectations of parents and children. Based upon extensive research on how children learn to be creative through play, MCM utilizes new technologies, materials, games, and interesting spaces as key strategies to improve children’s perceptions and creativity. MCM provided full design and build services for this 2,000 sm children’s center. MCM also created custom character IP to strengthen children’s emotional interest in their activities which enhances children’s interaction at the Center. The IP allows for the developer to not only extend the IP to peripheral products but to also build appropriate cultural communications for the children.