Qinghe Snoopy Theme Park, Beijing, PRC

The Snoopy Park is designed to become an iconic feature of the mall and a visitor attraction with a later possible roll-out to other corporate mall locations. The Park utilizes characteristic features of the Snoopy brand to appeal to children from 3 to 14 years old with the goal of attracting more mothers and families to the mall. There are seven experience zones including an educational area called the Learning Alley where children can discover the laws of nature.